Three ways down.
They start in different places, because businesses do. They all end in the same one: something built for your brand and the way your business actually runs, with every file in your name.
Custom quoted per projectOne of One priced individuallyScholarship free
Some are ready to commission something of their own. Some want a site that already exists and just needs their name on it. Some need a real shot at one first.
No tier table, no diagnosing your own complexity before you’re allowed to talk to me. Three starting points, and I’ll tell you honestly which one I think fits.
All three end with you owning the whole thing.
Custom Builds
The working parts of your business and a fully custom site, built around how your business works and what you want it to feel like. Outside, your brand’s own little world, the kind of place people remember. Underneath, a contact form that collects every inquiry in one place, one branded automatic reply to everyone who reaches out, and your booking tool connected. Bigger systems, like more automatic emails, branded receipts, an owner dashboard, ordering and memberships, are add-ons, quoted to fit.
- 01
You tell me how it should feel
Not how many pages. What somebody should feel standing in it. That one answer builds more website than a sitemap ever does, and almost nobody's been asked it before.
Free to fill in - 02
We talk it through
A call about your business: what it needs to run, what’s slowing you down, how you want it to feel. You get your exact quote right there. If it isn’t the right fit, that’s a fine place to stop.
One call - 03
If it lands, we make it official
You sign, pay 20%, and get your start date. Builds start on Mondays. That locks your price, and the first thing it buys is your brand vision, built as real home pages instead of written up in a document.
Sign and 20% - 04
You fill out an intake
Within 24 hours of signing you get an email from me and your intake form: your colors, your words, what you love, what you can’t stand. It’s due one business day before your build starts, so I have something to build from on day one.
Before you start - 05
Week one: your brand vision, three ways
Your brand vision, built three ways: three real home pages at one link, with a bar to flip between them. Rough on purpose, because my best choices show up after you react to something real. Pick one and pay the next 20%. Stop here and the three directions are yours to keep.
Three directions - 06
Week two: I build the whole thing
The direction you picked becomes the whole site and the system underneath it, on a live link you can watch come together. I reply to messages within one business day and let you know as changes go live.
Live link - 07
Week three: your revision round
I hand it over and 40% is due. You send every change you want in one batch: what you don't like, what's missing, what should go, the words, the photos. This is your one full revision round, so get nitpicky.
One full round - 08
Week four: I hand you the keys
I make your changes and test everything on real devices, you give it a last look, the last 20% is due, and it launches with a written guide to running it without me.
Yours at launch
I run three builds at a time, because there’s one of me. Builds start on Mondays, and as long as revisions stay on schedule, most are finished within four weeks.
- You'll hear back within 24 hours, and we set up a call. You get your exact quote on it, and the quote holds for 30 days.
- Sign and pay 20%. That locks your price and puts a start date on the calendar. Builds start on Mondays.
- Within 24 hours you get an email from me and your intake form. It's due one business day before your start date, so I can prepare.
- Week one: your brand vision as three home page directions. Pick your favorite and pay the next 20%.
- Week two: I build it all on a live link you can peek at whenever you like.
- Week three: handoff, the next 40%, and your one batch of changes. Be picky.
- Week four: I make your changes, test everything, you give it a final look, and we launch with the last 20%. It all goes into your name once you've paid in full.
- After that round, new ideas get their own quote. My mistakes and anything broken get fixed free, and so does any bug in the first 30 days.
- Prefer Klarna or Afterpay? The full build price is charged up front, and they break it into payments on their own terms.
- Payments are by card through a Stripe link, at no extra cost from me. Clients outside the US cover currency exchange and international card fees.
Every build also includes as many pages as you need, the words written for you, a check of your whole web presence, easy editing, legal pages, WCAG accessibility, SEO foundations, free hosting moved into your name at launch, a live link to watch it come together, a written launch guide with screenshots, and 30 days of free bug fixes. Builds currently start at $3,500.
One of One
Finished, one of a kind sites, each designed for a specific kind of business. Original work that hasn’t found its owner yet, priced on its own because the design is already done. Each one sells exactly once, then it’s retired for good.
Finished custom work, buyable today.
Easy editing and a written launch guide included, same as a custom build.
Sold once, then never reused.
See it, love it, buy it right from the page. I reach out within 24 hours to start putting your content in.
The Rootline scholarship
Every three months I build one website, completely free, for a small business that needs it. I started Rootline with more determination than budget, so I know what a real website means when you can’t justify the cost yet.
One winner every three months. A real custom build, not a stripped-down favor.
Winners announced on Facebook.
This round is finished. The next one opens December 20, and there is a new one every three months.
What the monthly fee turns into
Say it’s $200 a month to keep your website alive. That’s $2,400 by this time next year, $12,000 by year five, and the meter hasn’t stopped. And at the end of all that, what do you have? Not the files. Often not even the domain. Rent isn’t designed to turn into anything.
So I only charge for the build. When the spending stops, everything it bought is still sitting there in your name.
Rent disappears the day you send it. What you own stays yours.
Why I moved every site to Cloudflare
Everything used to run on Netlify. Then Netlify moved its free plan to credits, so a site that gets updated a lot can run out partway through the month and go offline until somebody pays. That’s the exact situation this business exists to keep people out of, so I moved everybody. No hard feelings, companies change their pricing and I route around it. The part that matters is somebody was watching, and it wasn’t you.
Everything now runs on Cloudflare Pages on free plans, with every account opened in your name and handed over at launch. The day you want to move it somewhere else, you can, without asking anyone. Including me.
One brand, everywhere people find you
Your website isn’t the only place your business exists. Before anything goes live I go looking for you: directories, socials, listings, that profile from 2019 with the old phone number. I flag everything that doesn’t match and we fix it together.
Included with all three, because a site can be lovely and still lose somebody who met three different versions of you on the way to it.
Sweep the whole webFlag inconsistenciesFix together
Straight talk about working with me
01What does a website like this cost?
Builds currently start at $3,500, and the price goes up from there with what your build needs. The design gets the same care at every price; what moves it is what has to run underneath. You get your exact number on our call. There’s also One of One, finished sites priced on their own, and the scholarship, a free build every three months.
02How do I know which of the three is right for me?
Want something built around exactly how your business works? Custom build. Want real craft without starting from scratch? One of One. And if a website matters to your business but the money isn’t there yet, the scholarship is exactly for you.
03What does the first payment get me?
Your brand vision, built instead of written. Sign, pay the first 20%, and in week one you get three different home pages for your business at one link, rough on purpose. Walk away after seeing them and they’re yours to keep.
04When do I actually pay?
In four pieces as it comes together: 20% to sign, 20% when you pick your direction, 40% at handoff and 20% at launch, all by card through a secure Stripe link. Prefer Klarna or Afterpay? The full price goes through in one go, and they split it into payments on their own schedule. Clients outside the US cover exchange and international card fees. Quotes hold for 30 days, signing locks your price, and nothing’s owed to me after launch.
05What if I do not like what you build?
Then you tell me and I change it. You pick from three rough directions before I build anything real, then send everything you’d change in one batch for your revision round. New ideas after that get their own quote, but if I got something wrong or something breaks, I fix it free.
06Do I actually own it?
Yes, the whole thing. Files, domain, hosting, the editor, all in your name once the build’s paid off. If we never speak again, your site keeps running and you keep everything.
07Do you charge monthly fees?
No. No retainers, no subscriptions, nothing owed to Rootline after launch. Your domain renews yearly in your own account, around fifteen dollars, and anything else you choose, like a card processor, bills you directly. You’ll know about it before I build a thing.
08How long does it take?
A One of One is fastest: once I have your content, you’re usually live in a week or two. A custom build starts on a Monday, and most are finished within four weeks. The really massive builds take longer and can cost more, and you’ll know both before you sign.
09Do you do anything beyond the website itself?
Yes. The website is the pretty face, and I build the system behind it. Standard in every build: a contact form that collects every inquiry in one place, one branded automatic reply, and your booking tool hooked up. Add-ons, quoted separately: more automatic emails, branded receipts and order updates, an owner dashboard, ordering and memberships. Every build also gets a check of your whole web presence, so whoever finds you meets the same business wherever they land.
10Can I change things myself afterwards?
Yes. Easy editing comes standard, with a step-by-step guide to your own site, screenshots and all, so a random Tuesday change never has to wait on me.
11How soon can you start mine?
I run three builds at a time, because there’s one of me. Builds start on Mondays, and as long as revisions stay on schedule, most are finished within four weeks. If life happens, pause anytime, no extra cost, and jump back in at the next open start date.
12What is it like to work with you?
Like having a friend who happens to build websites. I get invested, probably more than is strictly professional, and I want your business to work as badly as I want mine to. Honest opinions and somebody in your corner, not a vendor.
13Do you only work with businesses in Colorado Springs?
No. I’m in Colorado Springs and work with people all over. The whole thing is remote, and most clients prefer it.
Not sure where to start?
No pressure, no pitch. Just an honest conversation about what your business needs and what makes sense for where you are.