Most websites
stop at
the surface.
I build the other kind. The systems that run your business, the booking, the leads, the emails, wrapped in a website that gives your brand a whole world to live in. Every file of it is yours, forever, with no monthly fees from Rootline.
Come underSomewhere along the way every website started looking like every other website.
Visit four businesses in the same town and you meet the same website four times in different colors. That’s not laziness, it’s what a template has to be. A layout built for a dentist and a gym and a bakery can’t look like any of them.
I build the ones with a personality, where somebody lands and feels something before they’ve read a word.
I want the internet to feel like MySpace at its peak again. With everything we’ve learned since, and none of the clip art.
I build worlds, not pages.
My people have something behind the brand. A story, a personality, a thing you do that nobody else does. Give me that and I’ll build you somewhere to put it. It started with an artist who makes octopus sculptures, and it’s been the only kind of site I want to make since.
And every world needs plumbing. Bookings that land on your calendar on their own, leads that follow themselves up, emails that go out while you sleep. Systems with a really pretty face, so your hands come out of the logistics and back into the thing you’re actually good at.
Every site is built for the brand it belongs to. Never a brand pushed into something that already existed.
And then it’s yours. All of it.
Ownership isn’t a feature I picked off a list. It’s the thing I’ve fought for my whole life, and it’s why Rootline exists. I watched an agency charge people thousands for websites they couldn’t open, couldn’t edit and couldn’t leave. I knew exactly what I was never going to build.
- 01
The files are yours
Code, images, copy, all of it. Yours the day it goes live, not sitting in an account of mine.
- 02
The accounts are in your name
Hosting, domain, contact form, the editor. Every one is set up as you and handed over once the build's paid off, so nothing of yours lives behind my password.
- 03
You can leave whenever you like
Pick the whole site up and move it anywhere, any time. Nothing about how I build ties you to a company. Including me.
- 04
One price, once
No retainer, no subscription, nothing owed to me after launch. The only thing that might ever bill you is a tool you chose, like a card processor, and you'll know about it before I build a thing.
- 05
And you can change it yourself
Every build comes with easy editing and a written guide to your exact site. Changing your own hours should never mean asking me.
Client work, written up honestly.
I write each project up while I’m still building it and come back as it hits real milestones. Bugs included, because documented honestly has to mean that. Here’s one that’s live; the rest are on the work page.
Finished sites, still waiting for their business
Complete custom builds that have not found their owner yet. Each one sells exactly once and is then retired forever. They were built to be one of a kind. They should stay that way.
Walk through themThree ways down.
Whichever fits, the site gets built for your brand and handed over the same way. The only thing that changes is where you’re starting from.
- 01
Custom builds
Built around exactly how your business works and how you want it to feel. A contact form and one branded automatic reply come standard; bigger systems, shops, memberships and one-off tools are quoted per project.
- 02
One of One
Whole sites, already built. A supper club, an apothecary. Each one is finished, sells exactly once, and costs what it does because the design is already done. See it, love it, claim it.
- 03
The Rootline scholarship
Every three months I build one site completely free for a small business that needs it. If a website matters to yours but the money isn’t there yet, that’s exactly who it’s for.
How this actually goes.
Nothing is owed until you’ve decided you want it. Then you sign and pay 20%, your build starts on a Monday, and as long as revisions stay on schedule, most are finished within four weeks, paid in parts as it comes together. I run three builds at a time, because there’s one of me.
Things people ask before they reach out
01What kind of businesses do you build for?
Established ones with a real brand story. Not an industry, a personality. If your site doesn’t tell your story the way you do, or you’re buried in admin like booking by hand and chasing leads, that’s exactly who I build for.
02What does a website like this cost?
Builds currently start at $3,500, and the price goes up from there with what your build needs. The design gets the same care at every price; what moves it is what has to run underneath. You get your exact number on our call. There’s also One of One, finished sites priced on their own, and the scholarship, a free build every three months.
03What does the first payment get me?
Your brand vision, built instead of written. Sign, pay the first 20%, and in week one you get three different home pages for your business at one link, rough on purpose. Walk away after seeing them and they’re yours to keep.
04When do I actually pay?
In four pieces as it comes together: 20% to sign, 20% when you pick your direction, 40% at handoff and 20% at launch, all by card through a secure Stripe link. Prefer Klarna or Afterpay? The full price goes through in one go, and they split it into payments on their own schedule. Clients outside the US cover exchange and international card fees. Quotes hold for 30 days, signing locks your price, and nothing’s owed to me after launch.
05Do I actually own it?
Yes, the whole thing. Files, domain, hosting, the editor, all in your name once the build’s paid off. If we never speak again, your site keeps running and you keep everything.
06What if I do not like what you build?
Then you tell me and I change it. You pick from three rough directions before I build anything real, then send everything you’d change in one batch for your revision round. New ideas after that get their own quote, but if I got something wrong or something breaks, I fix it free.
The deepest part is where you start.
Tell me what you want it to feel like. It’s the first real question I ask anybody, it builds more website than a list of pages ever does, and most people have never been asked.